Designing a course builder that accelerates creators' workflows
Role
Design Lead
Year
2021
Company
Graphy
Deliverables
Concept, UI/UX design, prototype
Industry
Creator economy
Overview
The COVID-19 pandemic witnessed a remarkable surge in online learning and the creator economy. With more creators seeking alternative income sources and the ability to connect with audiences online, the creator economy became a thriving ecosystem. Creators, who were once reliant on revenue from Youtube Adsense or sponsorships, found that online courses offered an opportunity to monetise their expertise and engage their dedicated communities. Graphy's journey began in the midst of this boom, and our innovative approach to course-creation played a pivotal role in empowering creators.
The problem
At Graphy, we faced a formidable challenge: our course-creation process was cumbersome and time-consuming. Creators needed extensive preparation before even signing-up on the platform, resulting in a significant loss of potential customers— the process had a rigid sequence of over 20 steps that overwhelmed creators. Creating this input typically took months of work. Moreover, there was no clear visualisation of what their final course might look and feel like.
Competitors at the time included Teachable, Kajabi, Podia, etc. All their course-creation flows had a rigid sequential process.
Insights from speaking with creators
Creator personas that we needed to cater to
Creation is a non-linear process. Any creative process is a meandering journey. Content creators have to think about curriculum, value addition, lead-generation, marketing, sales—sometimes all at the same time.
Creators need to validate a course upfront.
Before exercising the effort of creating learning material and a curriculum for a course, it was important that creators find out if there was interest to buy from potential learners.
Creators get paid only after their course is published and bought.
Platforms allowing creators to create their courses and only then share it meant they got paid after months of work.
Our challenge was to redefine course-creation
Outcomes for creators
Creators were easily able to use the tool and understand Graphy's USP
Creators were able to market their course, gauge community interest quickly
Creators were able to earn upfront
Impact on Graphy
The time to publish a course was cut down from 1 month to under 1 minute
Time spent by customer support teams per potential customer was cut significantly
Rapid growth in creators signing-up to Graphy to launch their courses